The first basketball shoe produced by Nike subset Jordan, the Air Jordan 1 was produced for Michael Jordan. The prototype for this shoe, the Nike Air Ship, was banned by NBA commissioner David Stern, for having too little white on the shoe. When the Jordan 1 came out, the colorways had much more white on them, and were very popular. For a long time, these shoes were worn for people playing basketball, however they eventually became used by the general public as street shoes. These shoes are commonly collected by collectors, and used for street cred. This shoe was impacted by society, as Stern banning the shoe led to increased popularity, and a great marketing tool for Nike. They impacted society, as they were the primary shoe in starting the idea of collecting shoes, and they were the first shoe in one of the most popular and longest running shoe lines.